Post by ivykhan885 on Mar 7, 2024 4:01:58 GMT -5
After our first article on digital marketing trends of 2020 in which we told you about the first fourteen, this week we publish the second of three parts; we will continue this interesting list based on the collection proposed by the content and brand strategist Nihdi Dave. Make sure you always get maximum performance from your campaigns , choose a personalized service like that of Ediscom. For more info, click here . Digital marketing trends 2020 - part 2 Share on Facebook Share on LinkedIn REQUEST MORE INFORMATION Digital marketing trends in 2020: positions 15-28 15. SEO A/B testing: modern marketing moves through testing and analysis and with the software available today it is possible to isolate the variables in the campaign and easily identify which of these are actively contributing to the results you are looking for. This form of testing offers marketers a methodical approach to making effective changes to their content. To date, there are platforms that suggest pages with untapped SEO potential, useful for increasing traffic, leads and conversions.
With this strategy and the right tools, even a small budget can generate exceptional ROI. 16. Social Commerce & Sales Posts: With e-commerce and social media growing positively and steadily, it's no wonder that new dynamics are being experimented with to maximize sales opportunities. In March 2019, Instagram introduced Instagram Checkout , which allows users to complete their purchases directly from the app. By doing so, advertisers hope that customers don't get lost in the customer journey, abandoning it in the transition from the app Australia Telegram Number Data thepotentially unknown) store. 17. Interactive Content: We are talking about one of the fastest growing digital marketing trends in recent times. In 2020 we are destined to see a shift from traditional content to dynamic and engaging content, which aims to offer users a unique experience. Any examples? - Quizzes and surveys - Built-in calculators - Augmented reality ads - 360-degree videos Interactive content is more engaging, more memorable, and more likely to drive the results every business needs. 18. Multi-channel marketing: multi-channel marketing is the process.
in which, in a communication strategy, the presence of the brand on multiple platforms (such as social media, apps, e-mail and blogs) is envisaged, so as to be able to connect with potential customers across multiple touch points . While this technique isn't new, the aforementioned dynamic between the social and e-commerce worlds makes it more important than ever. Well-thought-out multi-channel marketing can offer an improved user experience to its users, in parallel with the presentation of a solid and coherent brand identity . An American company has proposed a revolutionary model in this regard . 19. Augmented reality and immersive technologies:if virtual reality (VR) causes a stir and leaves room for the imagination, from a marketing point of view augmented reality (AR) represents something more usable and within reach of brands. Any examples? IKEA has launched an app, called IKEA Place , which allows those who download it to virtually place full-scale 3D models of products in their personal space (captured by the camera). Likewise, Sephora Virtual Artist allows you to see how different colors and various forms of makeup will look on your face, without having to go to a store and physically apply it. Experts predict that AR will continue to surpass virtual.
With this strategy and the right tools, even a small budget can generate exceptional ROI. 16. Social Commerce & Sales Posts: With e-commerce and social media growing positively and steadily, it's no wonder that new dynamics are being experimented with to maximize sales opportunities. In March 2019, Instagram introduced Instagram Checkout , which allows users to complete their purchases directly from the app. By doing so, advertisers hope that customers don't get lost in the customer journey, abandoning it in the transition from the app Australia Telegram Number Data thepotentially unknown) store. 17. Interactive Content: We are talking about one of the fastest growing digital marketing trends in recent times. In 2020 we are destined to see a shift from traditional content to dynamic and engaging content, which aims to offer users a unique experience. Any examples? - Quizzes and surveys - Built-in calculators - Augmented reality ads - 360-degree videos Interactive content is more engaging, more memorable, and more likely to drive the results every business needs. 18. Multi-channel marketing: multi-channel marketing is the process.
in which, in a communication strategy, the presence of the brand on multiple platforms (such as social media, apps, e-mail and blogs) is envisaged, so as to be able to connect with potential customers across multiple touch points . While this technique isn't new, the aforementioned dynamic between the social and e-commerce worlds makes it more important than ever. Well-thought-out multi-channel marketing can offer an improved user experience to its users, in parallel with the presentation of a solid and coherent brand identity . An American company has proposed a revolutionary model in this regard . 19. Augmented reality and immersive technologies:if virtual reality (VR) causes a stir and leaves room for the imagination, from a marketing point of view augmented reality (AR) represents something more usable and within reach of brands. Any examples? IKEA has launched an app, called IKEA Place , which allows those who download it to virtually place full-scale 3D models of products in their personal space (captured by the camera). Likewise, Sephora Virtual Artist allows you to see how different colors and various forms of makeup will look on your face, without having to go to a store and physically apply it. Experts predict that AR will continue to surpass virtual.