Post by account_disabled on Dec 24, 2023 5:50:54 GMT -5
The time comes for the contract. Once signed, an author contract is particularly rigid. It's not like a permanent contract. You cannot leave a publisher like you leave an employer. At the time these steps took place, I was already involved in a project led by Jean-François Ruiz who wanted to release the first collective book on social networks. If in Le Cid, they left 500, but by a prompt reinforcement, there were 3,000 arriving at the port; In Jean-François' project, there were around a hundred of us at the start and then around ten at the finish. So we wrote a book, at 10/15, in 1 year, without ever seeing each other, but by meeting online, every Monday evening. Thanks to the marketing talents of Jean François, Succeeding with social networks (L'Express Réussir) sold more than 5,000 copies.
A few months later, at the beginning of 2012, my first solo book (The Social Network Toolbox, Dunod) was published. The Email Data advantage of publishing in a large house is to benefit from commercial support, the network of booksellers, sales representatives… All this helps the book to establish itself. The Toolbox is a strong brand. The collection is recognized by booksellers and readers. However, it is above all the collection that is highlighted (more than the titles) and the publisher is very clear on the fact that if you want your book to be bought, it is important to communicate. Twitter, LinkedIn, SlideShare, YouTube… I use the main digital tools to communicate. The book is nominated for the best digital book of the year award at HubForum. 3,500 copies are sold.
The publisher is very happy and therefore orders a second edition from me (2014), which has sold more than 3,000 copies; a third edition (2015, + 3,000 copies) and finally a fourth edition (July 2016). The concept of the La Boîte à Outils collection is to address around fifty themes in files of 2 to 4 pages (in files of 4 pages, there is always a real case). It is therefore not a collection for delving into, but for discovering. In 2 to 4 pages, you cannot get to the end of a subject. Not to mention that we must address all networks (Instagram, Snapchat, Périscope, etc.) and all uses (marketing, sales, recruitment, job search, legal, etc.). These are therefore mainly discovery works, to take your first steps or discover how these tools can help us.
A few months later, at the beginning of 2012, my first solo book (The Social Network Toolbox, Dunod) was published. The Email Data advantage of publishing in a large house is to benefit from commercial support, the network of booksellers, sales representatives… All this helps the book to establish itself. The Toolbox is a strong brand. The collection is recognized by booksellers and readers. However, it is above all the collection that is highlighted (more than the titles) and the publisher is very clear on the fact that if you want your book to be bought, it is important to communicate. Twitter, LinkedIn, SlideShare, YouTube… I use the main digital tools to communicate. The book is nominated for the best digital book of the year award at HubForum. 3,500 copies are sold.
The publisher is very happy and therefore orders a second edition from me (2014), which has sold more than 3,000 copies; a third edition (2015, + 3,000 copies) and finally a fourth edition (July 2016). The concept of the La Boîte à Outils collection is to address around fifty themes in files of 2 to 4 pages (in files of 4 pages, there is always a real case). It is therefore not a collection for delving into, but for discovering. In 2 to 4 pages, you cannot get to the end of a subject. Not to mention that we must address all networks (Instagram, Snapchat, Périscope, etc.) and all uses (marketing, sales, recruitment, job search, legal, etc.). These are therefore mainly discovery works, to take your first steps or discover how these tools can help us.