Post by account_disabled on Jan 25, 2024 2:30:09 GMT -5
The larger the player in the market, the more effort and attention he devotes to marketing and analytics - testing new advertising campaigns and platforms, working on reputation and brand awareness, tracking lead sources, etc. A good example of this approach is the Steko company, a manufacturer of metal-plastic windows in Ukraine. We have not been working with the company for long, but we are keenly following their marketing activities and the results they manage to achieve. And finally, with the permission of Steko, we can share this information with you About company Steko produces metal-plastic windows in Ukraine. The company provides full cycle production - from measuring openings to free delivery throughout the country. Plus installation at the request of the customer.
The company Fax Lists has been on the market for more than 12 years, 11 of which have been producing windows under its own brand. There are three operating Steko factories in Ukraine - two in Dnipro and one in Lviv. Steko works with wholesale, retail and dealers. About competitors The company has several important competitive advantages. Steko manufactures all windows under its own brand. And accordingly, it provides a guarantee on all windows. The company has the largest production capacity in Ukraine. Steko is the only window company that provides free delivery of its products throughout Ukraine. Today, Steko is the most widely represented company in its niche.
It is present in every region of Ukraine - in some, however, it is not in first place, since these positions are occupied by regional leaders, but everywhere it is in the top three. This is due to the fact that some regions have their own leaders who have been on the market for a very long time - they are known and trusted. It is difficult for even a large company to enter such regions and become the first. About the business process The company operates wholesale, retail and through Steko dealers. Applications and calls are processed by one joint sales department. In addition, clients can contact one of 15 offline salons, which also accept calls and process online applications, if this is possible and the workload of managers is not too high. Historically, there are several official Steko websites - they act as corporate sites or perform lead generation functions.
The company Fax Lists has been on the market for more than 12 years, 11 of which have been producing windows under its own brand. There are three operating Steko factories in Ukraine - two in Dnipro and one in Lviv. Steko works with wholesale, retail and dealers. About competitors The company has several important competitive advantages. Steko manufactures all windows under its own brand. And accordingly, it provides a guarantee on all windows. The company has the largest production capacity in Ukraine. Steko is the only window company that provides free delivery of its products throughout Ukraine. Today, Steko is the most widely represented company in its niche.
It is present in every region of Ukraine - in some, however, it is not in first place, since these positions are occupied by regional leaders, but everywhere it is in the top three. This is due to the fact that some regions have their own leaders who have been on the market for a very long time - they are known and trusted. It is difficult for even a large company to enter such regions and become the first. About the business process The company operates wholesale, retail and through Steko dealers. Applications and calls are processed by one joint sales department. In addition, clients can contact one of 15 offline salons, which also accept calls and process online applications, if this is possible and the workload of managers is not too high. Historically, there are several official Steko websites - they act as corporate sites or perform lead generation functions.